client/committente: Benetton Group

period/periodo: 2009

project/progetto: MTA Associati

The building’s image has to be inspired by the context and by the way  commercial and office spaces are used, by the relationship they establish with the public space, showing the intention to get different cultures closer to each other, while maintaining their own identity.
In a country where provocation and images could become too strong a weapon, we strived to find a meeting point in using written text  - in all its differences of  type and expression.